PART 11: BECOMING THE DIGITAL MAYOR – Using community content to find more buyers and sellers to help

Make helpful videos of your community and funnel buyers and sellers into your database.

  • Create content around things that buyers and sellers cannot find on Zillow.
  • Consider adding a 3 part campaign on the top three pizza places in your market.
  • Get new customers to identify themselves by opting into your real estate campaigns.
  • Use permission based marketing to build a smarter brand, better relationships so you can sell more homes, regardless of the market conditions.